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Even the best Wall Street investors make mistakes. No matter how savvy or experienced, all financial practitioners eventually let bias, overconfidence, and emotion cloud their judgment and misguide their actions. Yet most financial decision-making models fail to factor in these fundamentals of human nature. In Beyond Greed and Fear, the most authoritative guide to what really influences the decision-making process, Hersh Shefrin uses the latest psychological research to help us understand the human behavior that guides stock selection, financial services, and corporate financial strategy. Shefrin argues that financial practitioners must acknowledge and understand behavioral finance--the application of psychology to financial behavior--in order to avoid many of the investment pitfalls caused by human error. Through colorful, often humorous real-world examples, Shefrin points out the common but costly mistakes that money managers, security analysts, financial planners, investment bankers, and corporate leaders make, so that readers gain valuable insights into their own financial decisions and those of their employees, asset managers, and advisors. According to Shefrin, the financial community ignores the psychology of investing at its own peril. Beyond Greed and Fear illuminates behavioral finance for today's investor. It will help practitioners to recognize--and avoid--bias and errors in their decisions, and to modify and improve their overall investment strategies. 9780195304213 - Beyond Greed and Fear: Understanding Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing (Financial Management Association Survey and Synthesis) Beyond Greed and Fear: Understanding Behavioral Finance Beyond Greed and Fear has and Fear: Understanding Behavioral Finance and the Psychology of Investing (Financial Management Association Survey and Beyond Greed and Fear - Hardcover - Hersh Shefrin - Oxford Beyond Greed and Fear Understanding Behavioral Finance and the Psychology of Investing Financial Management Association Survey and Synthesis Financial Management Association Survey and Synthesis Financial Management Association Survey and Synthesis: Beyond Greed and Fear : Understanding Behavioral Finance Survey and Synthesis: Beyond Greed and Fear : Beyond Greed and Fear: Understanding Behavioral Finance Buy Beyond Greed and Fear Understanding Behavioral Finance and the Psychology of Investing (Financial Management Association Survey Beyond Greed and Fear Beyond Greed and Fear: Understanding Behavioral Finance Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing (Financial Management Association Survey and Synthesis) Beyond Greed and Fear: Understanding Behavioral Finance Fear: Understanding Behavioral Finance and the Psychology of Investing (Financial Management Association Survey Beyond Greed and Fear: Understanding Financial Management Association Survey and Synthesis Financial Management Association Survey and Synthesis: Beyond Greed and Fear : Understanding Behavioral Finance and Association Survey and Synthesis: Beyond Beyond Greed and Fear: Understanding Behavioral Finance Beyond Greed and Fear illuminates behavioral finance for finance and the psychology of investing Management Association Survey and Synthesis Beyond Greed and Fear - Hersh Shefrin - Oxford University the application of psychology to financial must acknowledge and understand behavioural finance - the application of psychology to financial
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